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P.A.M × JACKET

PAM (Perks and Mini) is a fashion brand founded in Melbourne, Australia in 2000 by Misha Hollenback and Shauna Toohey. The brand name is an acronym of their nicknames "PERKS" and "AND MINI". PAM has a unique style that combines not only fashion, but also a wide variety of cultures such as art, music, and graphic design. Characterized by a variety of colors and free styles, many items are developed with a focus on materials, silhouettes, patterns, and functionality. In particular, we are paying attention to environmental issues and social considerations, such as by launching a new brand called ``A Positive Message'' that aims to create eco-friendly clothing.

The 25SS collection "LUNACY" depicts a world where fantasy and reality intersect, with the theme of "dance between darkness and light." While worshiping the moon as the ``goddess of the heavens,'' the work interweaves Copernicus's revolutionary cosmology and the mysteries of the mythical ``mutant stars,'' expressing a world that oscillates between rationality and mystery.

In addition, the fusion of city and nature, real and fake is an important element, and designs that reflect the chaos of modern times will be developed, such as ``Paris Street Trash'', which has a camouflage pattern of garbage like Parisian street art, and ``PAM Real Tree'', which has a plant pattern that makes full use of digital technology.

Through graphics that symbolize the ebb and flow of the tides and the evolution of frogs, we create a fantastic visual story that depicts the contrast between confusion and clarity. ``LUNACY'' is not just a piece of clothing, but a philosophical journey where reality and dreams intersect.

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